In2action started working with First Choice Holidays in 2005, initially to develop a brand new Holiday Village concept. Together, we devised and designed a transformative, industry-busting activity and childcare concept that was implemented across all Holiday Villages.

Hugely popular, it was an overnight success and became an instant premium product within the First Choice holiday portfolio. We’ve since been providing a full service to First Choice, designing and reviewing activity programmes, all aspects of the staff recruitment, staff training and management of First Choice Holidays activity and childcare operations around the world.


The concept has rapidly grown from initial operations within 4 Holiday Villages in 2005 to operating in 10 villages around the world today.

What our clients say

What our clients say
We have been working with In2action since the conception of Holiday Villages back in 2004. throughout this time we have closely worked together on delivering an excellent product to our customers , focusing on the team and innovative experiences. Their knowledge of the holidays we deliver is a key strength and we look forward to working together for another year!
Natalie Johnson
Concept Manager Holiday Village & Lapland, TUI GROUP