About us

For over 20 years, In2action has provided a truly unique and unmatched service for the leisure industry. Our expertise in conceptual design, activity services and training has transformed tour operators, holiday companies, adventure centres, cruise operators and tourist attractions, helping them to become the successful organisations they are today. We love new challenges. Our passion as ‘professionals in fun’ is evident in everything we do, and the reason what we do works.

We build a world of fantasy

Diversifying user groups and driving incremental off-peak revenue growth is where our multi-skilled and creative team excel. For example, our team of activity programme designers create fantastical, make-believe stories and plots which run through activity experiences for children. This adds that extra bit of excitement, often hard to conceptualise, that translates into something truly unique and memorable. From mindful activities to adrenaline fuelled extreme sports, we have expertise in delivering over 100 activities and counting! And our expertise doesn’t end there.

Genuine, flexible approach‍

‍Our team is agile and dynamic, we’ve worked in a variety of locations across the UK, Europe and around the world in person and online. We take pride in our reliably flexible and bespoke approach, driven to create outcomes that exceed expectations. It’s all about getting to the ‘human element’ of everything. Our friendly and personable team bring people out of their shell, whether they are a business leader, team member or customer.

Our Mission

Design innovative, imaginative and inspiring concepts to help our clients differentiate

Deliver impactful and energetic training to inspire and transform teams

Support our clients to deliver exceptional customer experiences

Discover how we could transform your business