Excellence is not a skill. It's an attitude.

Training services

Our testimonials say it all, our training is a game changer. We have an exceptional team of trainers who provide truly engaging and inspirational sessions that help staff understand how first impressions and interpersonal skills can have an impact on not just the customer in front of them, but also their own career and professional development.
We recognise that complacent culture, attitude and behaviours can be exceptionally difficult to overcome, that’s why our techniques are designed to surprise and delight. We physically and emotionally engage with staff, we entertain, motivate and embed real skills and learning at all levels of the business. Our impact is long lasting and that’s why we work with reputable national and international brands year on year.

How does it work?

We like to think we’ve earned our reputation as a specialist team of innovators.

1.
Understanding business DNA

At this stage we immerse ourselves in your business. Taking the time to understand your products, services, unique selling proposition, your site operations, ambitions, challenges, and team culture. We use a variety of methods to uncover opportunities perhaps never considered and present new ways of working bringing you closer to your goals. 

2.
Training design

Once we’ve fully understood your business needs and have identified opportunities for improvement, our trainers will design a bespoke training programme to address the needs of your team. This tailored approach ensures that operational and cultural challenges unique to your organisation can be properly addressed. Our solutions are designed to have lasting impact, and are the catalyst for positive change.

3.
Presentation

Once we have finalised our proposal we will present our recommended approach for your thoughts and feedback. This provides an opportunity for us to collaboratively tweak and refine the training plan to suit your requirements and needs. Ensuring it fits seamlessly into your operations and business activity day-to-day.

4.
Delivery

Our expert team will deliver the training programme. Depending on your business needs this might be delivered to the whole team, the management team, or to your trainers with a bespoke ‘train the trainer’ programme.

5.
Feedback and monitoring

Instigating and inspiring change is one thing, maintaining it is another. Our team is here to support your business’ journey, we can check in on your progress and help your team maintain exceptional service and operations with continued feedback and monitoring visits.

How we do it

We embed your culture and values into the training, allowing the sessions to be highly personal to your business with your internal messaging reflected back to your teams throughout the sessions. Using real life scenarios, examples from your business and interactive activities with a twist - we wow staff teams and arm them with the drive, confidence and competency to deliver exceptional customer experiences.

Where we do it

We love working face to face, but we can offer webinar solutions for remote teams too. We can come to your location, or through our host sessions at one of our 11 centres nationwide; each providing a variety of classroom and meeting room environments, plus brilliant opportunities to bring teams together.

Why choose us?

We instigate culture change to drive up standards

We are transformational and class-leading

Training is memorable and emotive with staff buy in

We engage participants with real scenarios and practical techniques

We unleash staff potential, improve performance, retention and morale

Our delivery is dynamic with a blend of practical, theory and online

Be on a 10

Earlier this year our Head of Training Tim Sissons was asked to speak at the prestigious TEDx event. Tim is an expert motivational speaker and change-maker and we believe this talk was chosen for a Ted Talk because of the inspiring and positive impact it has on audiences. Tim's goal is to help individuals “be on a 10” while at work, and this concept underpins much of our customer service training.

Our courses

All our courses are tailored to suit your business needs. We can also develop completely bespoke courses to address specific requirements.

Motivating staff teams

"Be on a 10"
Motivating staff teams

Explore how to approach every day with a positive mindset and the ability to inspire yourself and others, making you more aware of your positive attributes and helping you excel in your personal and professional life.

Train the trainer

Train the trainer

We will give your team the skills and abilities to train your staff themselves. These workshops provide the underpinning qualities and skills required to deliver top quality training, as well as tips on managing groups, presenting skills and engaging candidates.

Customer experience

"Go ahead and make my day"
Customer experience

By tapping into your staff team’s personal experiences, this motivating and dynamic workshop has the power to transform how your staff understand and feel about your customers.

Complaint handling

"The angry wasp"
Complaint handling

Give your team the skills to turn customer complaints into positive and constructive feedback. This course will equip your team with practical and usable strategies to resolve complaints, communicate positively to satisfy customers.

Culture shift workshops

Culture shift workshops

We work with businesses to understand their culture challenges and future ambitions to design bespoke training that transforms their internal team culture. These workshops are interactive, on brand and engage and motivate staff, driving behavioural change in your people.

Positive communication

"Mini me"
Positive communication

This inspiring workshop brings awareness to your staff of their own personal qualities and contribution to and impact on the wider team.

Sales rapport and upselling

"1% more"
Sales rapport and upselling

What would 1% more look like for your business? This dynamic workshop teaches delegates the fine art of building trust and rapport so your team can engage, sell and upsell to your customers.

Hospitality service

"What's on the menu?"
Hospitality service

Focus tends to be on the menu, or the atmosphere in hospitality venues. This is undoubtedly important, but what about the way you make your customers feel and the style of service your teams are providing? Our dynamic workshop brings to life the ‘flavour’ of service you expect your team to provide.

Concierge training

"The personal touch"
Concierge training

Teams will learn the importance of capturing and remembering information and techniques to utilise this to deliver a proactive and exceptional service as well as learning how to communicate appropriately and build rapport quickly in your environment.

Customer engagement

"Wow the crowd"
Customer engagement

The interactive workshop teaches teams how to engage individual family groups and small crowds quickly and provides them with a wide range of engagement tricks and techniques to surprise and delight guests.

Team leader

"Lead from the front"
Team leader

We can tailor this training to suit job roles and operations, and modules can be selected based on your needs, but are split into five key sections; managing yourself, leading teams, product and standards, customer experience and complaint handling and safety management.

Resilience and wellbeing

"Give me 5!"
Resilience and wellbeing

Our interactive and reflective personal development workshop provides teams with exercises, techniques and skills to build resilience, overcome setbacks and look after their own wellbeing as individuals and within a team.

Managing Challenging Behaviour

Managing Challenging Behaviour

Upskill your team so that they can manage challenging behaviour. We will explore the reasons why challenging behaviour presents itself and how to reduce the chance of it happening.

Safeguarding

FAA Level 1 and Level 3 Courses
Safeguarding

Our comprehensive safeguarding courses are designed to equip participants with the knowledge, skills, and confidence to create a protective and nurturing environment.

Presentation, Audience and Group Engagement

“Make your Mark”
Presentation, Audience and Group Engagement

The workshop focuses on easy to implement skills and techniques which provide teams with the confidence to lead meetings, deliver presentations and speak in public in a way that engages their audience, creates the impact they desire and leaves a lasting memory.

Mental Health First Aid Training

Mental Health First Aid Training

Our range of FAA courses provide learners with the knowledge to recognise a range of mental health conditions, how to develop a first aid action plan for mental health, and support a positive mental health culture in the workplace.

Mystery Shopper Visits

Performance Evaluation & Training
Mystery Shopper Visits

Our Mystery Shopper
insights are designed
to drive powerful,
lasting change within
your organisation.

Step into Christmas

Enhance your Christmas Experience
Step into Christmas

Step into the magic of Christmas with In2action’s training and festive products! Transform your team into enchanting Elves and Santas, and elevate events with activities like Make-A-Bear workshops.

Understanding Neurodiversity

Neurodiversity Awareness
Understanding Neurodiversity

Help your team recognise, understand, and support different ways people think, communicate, and experience the world. This practical workshop builds confidence in creating more inclusive experiences for customers and colleagues.

 

Maintaining Excellence

Monitoring system
Ensuring the skills learned from training isn’t lost as teams undertake their roles, we’ll create a bespoke system to monitor and observe them in action, and show you exactly how to use it for the best outcomes.

Quality audit visits
We can bring the In2action magic to you through auditing visits, spending time with your team and really seeing how they work. We’ll provide our expert knowledge and ensure you receive a detailed report with recommendations to move forward with.

What our clients say.

View case studies
Sarah Newman
Regional Manager, Eurocamp & Alfresco

“Great training webinar, adapted to the world of zoom – delivered with enthusiasm and professionalism that captured the audience and gave food for thought in the way to behave as managers.”

Paul Hardingham
Strategic Development Director, Hoseasons

“The In2action training is truly second to none, tailoring a really well-rounded course to suit our programme that brings the best out of the instructors and offer the confidence and skills needed to deliver a professional, first-class activity session.”

Paul Hardingham
Strategic Development Director, Hoseasons

“We’ve worked extremely closely with the In2action team over the last five years, and the partnership has been instrumental in developing, launching and implementing our GO Active Breaks programme.”

Luke Gaskins
Head of Hotel Concepts, TUI

“I can wholeheartedly recommend In2action both as a first class adventure activity and childcare provider and also as a provider of excellent service training which goes above and beyond that of competitors. They are great to do business with and a lot of fun.”

John Irvine
CEO WightFibre

“In2action’s training is without doubt the most engaging and professional our team has ever received. Tim’s knowledge, passion and enthusiasm for what he does is inspiring. I would recommend In2action to businesses who are passionate about their customers and want to improve their internal skills. In2action will make it happen.”

Helen Bacon
People & Culture Director, Forest Holidays

“In2action have been professional, conceptual and imaginative in the design phase of the project and they inspired, enthused, empathised and challenged in varying degrees, depending on the individuals when training our teams, in all a fantastic experience from start to finish with In2action.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

“We have engaged In2action in a variety of training projects, and from the very first session I attended with the training team, I was completely inspired by the passion, enthusiasm and drive they have for engaging colleagues and transforming our people.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

“We have worked closely with In2action for over a decade and the quality and consistency of their work cannot be matched. I wouldn’t hesitate to recommend In2action and we look forward to many more years collaborating on training projects.”

Ed Pyke
Simpson Travel Operations Director

“In2action listened perfectly to our requirements, building a bespoke solution to what we needed. Our delegates all commented on how much they enjoyed the session, and how valuable they found the experience. We wouldn’t hesitate to recommend In2action to any company looking for customer experience training.”

Charlotte Straker
Business Support Officer, Active Northumberland

“After the training, there was a buzz throughout the teams, colleagues encouraging other colleagues to attend the training. We’ve also started to see meaningful changes in communication between customers and colleagues. We can’t thank In2action enough for sharing their knowledge on Customer Service.”

Abbie Pearce
Leisure and Activities Manager, Parkdean Resorts

“In2action designed and delivered a range of training packages to support us with our culture change. The training has received fantastic feedback from the teams at all levels and we have seen the results through a change in behaviour and customer feedback across the board.”

We have worked with...

Center Parcs

Technology may speed up service, but human connection is what makes people remember it.

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Center Parcs

In Autumn 2023, Canterbury Travel partnered with In2action to revolutionise their staff training, empowering employees to deliver the quintessential Lapland magic across the customer journey and create unforgettable Lapland adventures for families.

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Center Parcs

People forget what you said, people forget what you did, but people never forget how you made them feel.

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Center Parcs

In a world where customers broadcast their experiences instantly, businesses can no longer afford to be slow, defensive, or reactive. If you want to protect your brand, build trust, and stay relevant, you have to start listening sooner and responding smarter. Let In2action show you how to take control of these issues early, to show customers you care before they feel ignored.

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Center Parcs

Most organisations talk about culture; living it is a different story.‍ We’ve all seen company values printed on mugs, written on walls, or proudly displayed in glossy handbooks. They look impressive, but the real question is: do they actually mean anything day to day?

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Center Parcs

We spend most of our waking hours at work. Week after week, year after year, our colleagues often see more of us than our own families or closest friends. Far from simply “work relationships”, they shape who we are, how we feel, and how we experience daily life.

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Center Parcs

Creating memorable leisure experiences isn’t about offering endless activities, but about designing thoughtful ones that truly fit your space, brand, and guests. Start with the basics, choose activities that suit your environment and audience, and make them easy to join through flexible booking, pricing, and formats.

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Center Parcs

In today’s competitive landscape, it's not just about having a great product anymore. It's about how customers feel throughout their entire journey with your brand. Customers are more informed than ever and even the smallest details can significantly impact your business’s success.

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Center Parcs

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Center Parcs

In Autumn 2023, Canterbury Travel partnered with In2action to revolutionise their staff training, empowering employees to deliver the quintessential Lapland magic across the customer journey and create unforgettable Lapland adventures for families.

Learn more

Center Parcs

Why Choose 'Be on a 10'?

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Center Parcs

Setting the stage for unforgettable holiday memories, In2action's 'Activities 2 Inspire' workshop is revolutionising the path to family engagement in the global holiday and leisure sector. An innovative approach, the workshop offers a comprehensive solution for transforming the skills of activity and childcare staff at overseas resorts, hotels, and cruise liners.‍

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Center Parcs

Hospitality's heart lies not just in its culinary offerings or aesthetic ambience, but fundamentally in the quality of service and guest experience. Recognising this, In2action's training course, "What's on the Menu?", is tailored to empower hospitality teams to excel in these crucial areas.

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Center Parcs

New year, new members, new opportunities! Are you fit for 2024?

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Center Parcs

Our support for HAF programme providers is a calculated step towards meeting the increasing demand for quality child-focused services.

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Center Parcs

Supporting P&O Cruises with the enthusiasm and confidence to inspire both customers and themselves!

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Center Parcs

It's not just about having an aesthetically pleasing facility or a comfortable room anymore. It's about how customers feel throughout their entire journey with your brand!

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Center Parcs

In an era where the vitality of a company is reflected in its people, creating a strong, aligned, and resilient team is indispensable...

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Center Parcs

Learn how to unlock excellence in the Age of the Customer!

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Center Parcs

We're expanding our reach with In2assessments: providing credible End-Point Assessments (EPA) for the outdoor sector, revolutionizing the final stage of apprentices' journeys.

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Center Parcs

Consistency and differentiation are essential to outdoor adventure provider Kingswood. Across 11 activity centres in the UK, we worked with them to finesse their product and devise a system to ensure these essential qualities were delivered across all sites.

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Center Parcs

Focusing on maintaining their well-known excellent standards, Go Ape began work with us at In2action to gather insights from across the industry and create an innovative training and monitoring system to match their outstanding product.

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Center Parcs

Approaching its 40th year of operations, Camp Beaumont wanted to expand on what made them a brilliant adventure provider. Seeking ways to strengthen their school holiday experiences through stellar programme design and activity provision, herein would be the start of a highly successful partnership with In2action.

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Center Parcs

In honour of International Women's Day, we wanted to acknowledge some of the amazing work achieved by our Executive Director, Ellie Websdell, who was an original founding member of In2action back in 2004!

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Center Parcs

In2action designed a customer experience and service recovery training workshop for Active Northumberland, which we trained to all staff from the CEO and senior team down.

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Center Parcs

Wight Fibre observed In2action running a Customer Service training workshop for the Isle of Wight Chamber of Commerce and approached us to design and deliver a bespoke “Because we care” customer service workshop.

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Center Parcs

In2action has been instrumental in the activity provision and training journey of Center Parcs for over a decade, imparting knowledge and skills in activity concepts, design, delivery, and customer service.

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Center Parcs

In2action have worked with Parkdean Resorts since 2018, providing a range of consultancy, training delivery, and design services across their 67 UK locations.

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Center Parcs

In2action worked closely with Forest Holidays to re-design their customer service concept and training. 

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Center Parcs

In2action and Simpson Travel have been working together over the past years to ensure the highest quality of experiences for all Simpson Travel guests.

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Center Parcs

In2action have specialised in creating activity concepts and programmes within the Camping and Caravanning industry and were approached by Eurocamp and Al Fresco to provide activities on a showcase site over the course of a summer. 

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Center Parcs

The ‘Holiday Village’ concept that In2action designed for TUI had the highest guest return rateout of all First Choice products and was consistently high scoring for customer service scores.

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