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In2action at 15 years old

In2action is a fully-fledged teenager; an adolescent with a quinceañera celebration approaching; mid-way to 30 … however you want to put it, we’re 15 this year!

A lot has happened in those years since 2004. Not only in In2action, but in the world too. To celebrate this momentous milestone we thought we’d take a look at the big changes we’ve seen within the leisure industry and how we, and our colleagues and fellow businesses, have been working to adapt…

  • Technology. The biggest changes we’ve seen in our 15 years are technological advances. From a world where desktop computers were more the norm in offices than in houses, through a whirlwind of innovation, broadband and WiFi to laptops and smartphones, we arrive at 2019. Our staff teams are instantly connected – to each other, and to the friends and family they leave at home when they head off to do a season – via photo-sharing sites, video clips and statuses. They can share snapshots of their lifestyle in the sun, and ‘meet’ their colleagues before they even arrive in resort. For our recruitment department, technological advances have led to a fully online recruitment system, as well as dedicated social media pages prospective and current employees can use to share tips and tricks for the season ahead. We’ve had to get ourselves up to date, too, sharing our very own Instagram stories & getting to grips with Boomerangs! You can follow us @in2action_adventures to see more about what we get up to.
  • Travel. For us, a business that now works in multiple locations across the UK and Europe, this has been a massive development. Looking back at travel trends from 2003 / 2004 reveals that people were more likely to take short-haul holidays and look for value, often using the internet to find their break. The introduction of a single currency market meant that travellers within the Eurozone were more likely to head to nearby countries or those which shared a currency, rather than heading off on a long-haul flight. Today’s political agenda has left us with some confusion perhaps and maybe some concerns about travel from a Brexit Britain, but industry experts have reported that holidaymakers are still booking: they’re just placing more and more importance on their holiday being brought alive by experiences and adventures, all of which we have been aiming to provide through our fantastic Holiday Village product (in conjunction with TUI).
  • Attitudes. The world is a different, much smaller place than it was in 2004. With the advances that have been made both technologically and in the realms of travel, it was inevitable that attitudes would shift too. We’re bombarded with information; we can access news from across the world with a swipe & a tap; and we are able to drag and drop a little figure ‘into’ any country or place we like on the Internet. Our teams are hungry for adventure – to live in the places they’ve seen, to experience the things they’ve read blogs about, to eat the food they’ve seen hashtagged; and it’s our pleasure to be able to provide that amazing experience in conjunction with some brilliant partners like TUI, Canvas Holidays and many more.
  • Activities. The rise of Adventure Parks and Activity Events has meant that activities that once seemed innovative and new are becoming the norm. Our team here in our UK office are always on the look out for novel and exciting ways to entertain holiday makers and school groups (and ourselves – we love testing out a new activity here at HQ!). Over the past 15 years we’ve implemented incredible sessions such as Human Table Football, Land Zorbing, Aeroball, and many more – and we’ve not stopped innovating with a brand new Escape Room themed activity at our Schools Residential sites and inflatable Pin the Tail on the Donkey in our overseas hotels! 

A lot has changed, but a lot has remained the same: we’re still owned by a fantastic husband and wife team and the team of Directors hasn’t changed in 15 years (though there may be a few more wrinkles!). We’re still proud of our commitment to honest growth and to making people feel like more than a number; and the feedback from our training courses and seasonal staff reflects that we’re doing just that. Here’s to consistently improving, yet retaining those core values, for the next 15 years and beyond!

What our clients say

What our clients say
We spent many years trying to find a site/company that works for us. In2action are Head and Shoulders above the rest... the nurturing, supportive ethos of the company really shines through your fantastic instructors. Thank you for looking after us and our children.
Party Leader
Thrupp Primary School