This site uses cookies to store information on your computer. Some of these cookies are essential to make this site work and others help us to gain insight into how it is being used.
These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking some simple links. We also use some non-essential cookies to anonymously track visitors or enhance your experience of this site. If you're not happy with this, we won't set these cookies but some nice features on the site may be unavailable. To control third party cookies, you can also adjust your browser settings. If you wish to view any policies or terms of usage that you cannot find on this website, please contact us. You can change your mind and opt-out at any time by clicking the ✻ icon above.
I consent to cookies
I don't consent to cookies

Kids’ Activity Programmes: The Benefits

A document published in 1999, some 20 years ago, noted that more than 75% of parents showed their children a holiday brochure prior to booking a break, and asked their opinion of the potential holiday destination.


With the advent of widely-available internet, and child-friendly iPads, it can only be assumed that this percentage has grown and grown in recent times.


“But the children don’t write the Tripadvisor comments” I hear you cry! This much is true, but the inclusion of a kids’ activity programme has fantastic benefits for businesses. Let’s take a look at why it’s vital not to forget the youngest family members…


If the kids are happy… the parents are happy too; or so the saying goes! As any parent will tell you, the most relaxing times are when the children are occupied, engaged and challenged with activities. Since holidays represent an escape from the day to day, isn’t it vital that we provide adults with the opportunity to relax too? Whether kids’ clubs, where parents are free to head off and enjoy a bit of quiet time or family activities to engage and excite everyone are more your cup of tea, we’ve got something for everyone in our In2action Activity Portfolio. We’ve also got 15 years of experience in designing brand new activities for partners like TUI, Center Parcs, Haven and more; so you can trust us to ensure your activity programme is tailored perfectly.

Keeping brains engaged: At In2action we are proud to have created many learning-filled activities such as Medieval Madness, which combines historical facts with active tournaments; or perhaps you’d be more interested in a Pirates Adventure, where children can not only take part in lots of challenging games but learn the basics of grid referencing and maps. Taking an active interest in, and promoting learning is also fantastic marketing tool for your business to new clients; a business that cares for the learning and development goals of children is infinitely preferable to one that does not. 

Creating holiday memories: In our busy, hectic lives family time is often hard to come by. Enter the family holiday: a key time for family members to re-connect and start making memories together. What better holiday memory could there be than seeing Dad, normally found in a suit and tie, stumbling across the pool in our Water Roller? Or perhaps the memory of taking part in a family Archery competition and scoring a bullseye against your brother? As a family-run business we are well-equipped to create you a bespoke activity programme that will help make the question “ So where to next year” an easy one to answer!

For more information on our bespoke activity programme design, why not head to our website or give us a call on 01983 200300.

What our clients say

What our clients say
Haven have now been working with the team at In2action since 2015 and have seen vast improvements in our customer and team experience in this time.

Initially our relationship was built around accessing the 'Activities to Inspire' training programme which we firmly believe has benefitted our team and activity delivery considerably.

Prior to Activities to Inspire being introduced, our team accessed our cultural training programmes as well as technical training but it was clear that we needed to devise a way of tying both together and the Activities to Inspire sessions did so perfectly.

The energy that Tim, Kylie and the team bring to these sessions is so real. Their relatable experiences of just how important our teams roles are and the impact they can have on our customers is truly inspirational stuff and after seeing customer advocacy and experience scores soar in that first year we looked to further develop the relationship.

Following the successful launch of Activities to Inspire (aimed at activity instructors) we rolled a second tailored version to our Lifeguard teams and also our arcade teams which have once again received exceptional reviews not only from the team attending and their line managers but also the feedback we glean from our guests regarding the experiences they are receiving.

In addition to customer service training we also grew the relationship with In2action across activity delivery with Fencing and balance bike training being provided which was once again, exceptional.

The relationship we have with Ellie, Tim & the team really contributes to the improvements In2action have made to our team and customer experience.

Their knowledge and understanding of our sector and roles is unrivalled as is the standard to which they deliver.

We look forward to continuing to grow this relationship as we develop new, bigger & better products for our guests to enjoy time and time again!

Thank you In2action!
Andy Bell
Haven Activities & Leisure Manager, Haven