Kids’ Activity Programmes: The Benefits
A document published in 1999, some 20 years ago, noted that more than 75% of parents showed their children a holiday brochure prior to booking a break, and asked their opinion of the potential holiday destination.
With the advent of widely-available internet, and child-friendly iPads, it can only be assumed that this percentage has grown and grown in recent times.
“But the children don’t write the Tripadvisor comments” I hear you cry! This much is true, but the inclusion of a kids’ activity programme has fantastic benefits for businesses. Let’s take a look at why it’s vital not to forget the youngest family members…
If the kids are happy… the parents are happy too; or so the saying goes! As any parent will tell you, the most relaxing times are when the children are occupied, engaged and challenged with activities. Since holidays represent an escape from the day to day, isn’t it vital that we provide adults with the opportunity to relax too? Whether kids’ clubs, where parents are free to head off and enjoy a bit of quiet time or family activities to engage and excite everyone are more your cup of tea, we’ve got something for everyone in our In2action Activity Portfolio. We’ve also got 15 years of experience in designing brand new activities for partners like TUI, Center Parcs, Haven and more; so you can trust us to ensure your activity programme is tailored perfectly.
