Sales rapport, upselling and cross selling

Sales Rapport, Upselling and Cross Selling Courses

“1% more”

Sales rapport training

What would 1% more look like for your business? This dynamic workshop teaches delegates the fine art of building trust and rapport so your team can engage, sell and cross sell to your customers in an on-brand and memorable way. Giving everyone in your business the skills to confidently sell and upsell and offer your customers choices can make a huge commercial impact as well as heightening the customer experience. If every single person in your business is creating 1% more with every transaction what could that lead to?

Duration

3 hours

Max participants
per session

30

Max participants
face-to-face

Max participants
distance learning

Who is it for?

Our sales rapport, upselling and cross selling course is for teams who interact with customers at any stage of a customer journey.

What is sales rapport, upselling and cross selling?

Sales rapport, upselling, and cross selling are important concepts in sales and customer service to help businesses enhance their relationships with customers.

Sales Rapport

Sales rapport is all about building a good relationship with your customers. It involves building trust, engaging in effective communication, and creating a positive experience.

Upselling

Upselling is essentially encouraging your customers to upgrade the item they were originally looking at. It involves offering a larger size of the product for a better deal, suggesting a premium version, or recommending an extended warranty of additional service. This can boost sales whilst helping customers find something that might suit their needs better.

Cross Selling

Where upselling is all about upgrades, cross selling is about recommending additional products that complement their current purchase. For example, suggesting a phone case to go with a customer’s new smartphone.

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What to expect

  • Upselling vs. Cross-selling: Here we’ll explore the difference between two key sales practices, and how each can individually benefit business revenue.
  • We’ll look at how to develop connections, establish rapport, and build trust with clients and customers.
  • Tailor making a personal experience.
  • We’ll look at how to effectively read your audience, assess their needs, and explore active listening and opportunity spotting.
  • We’ll look at opening a conversation for a relaxed sale, and creating the right environment to do so.
  • Filling the pot: what would 1% more do for your commercial performance?

Benefits

Sales rapport is an important selling skill as it’s the foundation for creating new relationships with clients. By building strong professional connections, you can expect to see better results in your business and maintain important relationships.

A solid rapport sets you apart from your competitors, encourages repeat business, and facilitates effective upselling and cross selling.

Better sales techniques

Upselling and cross selling help give teams the confidence to sell with easy-to-use techniques and skills.

Increased revenue

Encouraging customers to buy higher-priced products or additional purchases can lead to an increase in revenue and sales volume.

Improved customer service

Upselling and cross selling allow you to help your customer further by offering products that better suit their needs and enhance their shopping experience.

Stronger customer relationships

By helping your customer through your understanding of their needs, you can help build a longer-lasting relationship.

Improved brand perception

By offering more premium products, you can elevate your brand’s perception as a provider of high-quality goods.

Improved loyalty and retention

Cross selling and upselling show customers that the business understands their values and needs which keeps them coming back to your brand over competitors’.

Cost efficiency

It’s more cost effective to sell more to existing customers than to acquire new ones.

What skills you'll develop

During your sales rapport, upselling, and cross selling training, you’ll develop a range of important skills to help you build stronger relationships with customers and prospects. These include:

·      Effective questioning

·      Developing connections

·      Establishing rapport with customers

·      Building trust

·      Active listening

·      Enhanced collaboration with associates

·      Opening conversations

·      Good communication

What our clients say.

Ed Pyke
Simpson Travel Operations Director

“In2action listened perfectly to our requirements, building a bespoke solution to what we needed. Our delegates all commented on how much they enjoyed the session, and how valuable they found the experience. We wouldn’t hesitate to recommend In2action to any company looking for customer experience training.”

Why In2action?

At In2action, we’re committed to equipping your teams with essential training to boost their careers. Recognising the importance of effective communication in business, we offer bespoke training and activity services globally. Our proven track record shows improved repeat business, positive feedback, glowing reviews, and increased ancillary revenues. Contact us now to book your sales rapport course.

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