Excellence is not a skill. It's an attitude.

Corporate and hospitality training courses

Our testimonials say it all, our training is a game changer. We have an exceptional team of trainers who provide truly engaging and inspirational sessions that help staff understand how first impressions and interpersonal skills can have an impact on not just the customer in front of them, but also their own career and professional development.
We recognise that complacent culture, attitude and behaviours can be exceptionally difficult to overcome, that’s why our techniques are designed to surprise and delight. We physically and emotionally engage with staff, we entertain, motivate and embed real skills and learning at all levels of the business. Our impact is long lasting and that’s why we work with reputable national and international brands year on year.

How does it work?

We like to think we’ve earned our reputation as a specialist team of innovators.

Understanding business DNA

At this stage we immerse ourselves in your business. Taking the time to understand your products, services, unique selling proposition, your site operations, ambitions, challenges, and team culture. We use a variety of methods to uncover opportunities perhaps never considered and present new ways of working bringing you closer to your goals. 

Training design

Once we’ve fully understood your business needs and have identified opportunities for improvement, our trainers will design a bespoke training programme to address the needs of your team. This tailored approach ensures that operational and cultural challenges unique to your organisation can be properly addressed. Our solutions are designed to have lasting impact, and are the catalyst for positive change.


Once we have finalised our proposal we will present our recommended approach for your thoughts and feedback. This provides an opportunity for us to collaboratively tweak and refine the training plan to suit your requirements and needs. Ensuring it fits seamlessly into your operations and business activity day-to-day.


Our expert team will deliver the training programme. Depending on your business needs this might be delivered to the whole team, the management team, or to your trainers with a bespoke ‘train the trainer’ programme.

Feedback and monitoring

Instigating and inspiring change is one thing, maintaining it is another. Our team is here to support your business’ journey, we can check in on your progress and help your team maintain exceptional service and operations with continued feedback and monitoring visits.

How we do it

We embed your culture and values into the training, allowing the sessions to be highly personal to your business with your internal messaging reflected back to your teams throughout the sessions. Using real life scenarios, examples from your business and interactive activities with a twist - we wow staff teams and arm them with the drive, confidence and competency to deliver exceptional customer experiences.

Where we do it

We love working face to face, but we can offer webinar solutions for remote teams too. We can come to your location, or through our host sessions at one of our 11 centres nationwide; each providing a variety of classroom and meeting room environments, plus brilliant opportunities to bring teams together.

Why choose us?

We instigate culture change to drive up standards

We are transformational and class-leading

Training is memorable and emotive with staff buy in

We engage participants with real scenarios and practical techniques

We unleash staff potential, improve performance, retention and morale

Our delivery is dynamic with a blend of practical, theory and online

Be on a 10

Earlier this year our Head of Training Tim Sissons was asked to speak at the prestigious TEDx event. Tim is an expert motivational speaker and change-maker and we believe this talk was chosen for a Ted Talk because of the inspiring and positive impact it has on audiences. Tim's goal is to help individuals “be on a 10” while at work, and this concept underpins much of our customer service training.

Our courses

All our courses are tailored to suit your business needs. We can also develop completely bespoke courses to address specific requirements.

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Maintaining Excellence

Monitoring system
Ensuring the skills learned from training isn’t lost as teams undertake their roles, we’ll create a bespoke system to monitor and observe them in action, and show you exactly how to use it for the best outcomes.

Quality audit visits
We can bring the In2action magic to you through auditing visits, spending time with your team and really seeing how they work. We’ll provide our expert knowledge and ensure you receive a detailed report with recommendations to move forward with.

What our clients say.

View case studies
Helen Bacon
People & Culture Director, Forest Holidays

“In2action have been professional, conceptual and imaginative in the design phase of the project and they inspired, enthused, empathised and challenged in varying degrees, depending on the individuals when training our teams, in all a fantastic experience from start to finish with In2action.”

Sarah Newman
Regional Manager, Eurocamp & Alfresco

“Great training webinar, adapted to the world of zoom – delivered with enthusiasm and professionalism that captured the audience and gave food for thought in the way to behave as managers.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

“We have worked closely with In2action for over a decade and the quality and consistency of their work cannot be matched. I wouldn’t hesitate to recommend In2action and we look forward to many more years collaborating on training projects.”

John Irvine
CEO WightFibre

"In2action’s training is without doubt the most engaging and professional our team has ever received. Tim’s knowledge, passion and enthusiasm for what he does is inspiring. I would recommend In2action to businesses who are passionate about their customers and want to improve their internal skills. In2action will make it happen."

Paul Hardingham
Strategic Development Director, Hoseasons

"We've worked extremely closely with the In2action team over the last five years, and the partnership has been instrumental in developing, launching and implementing our GO Active Breaks programme."

Paul Hardingham
Strategic Development Director, Hoseasons

"The In2action training is truly second to none, tailoring a really well-rounded course to suit our programme that brings the best out of the instructors and offer the confidence and skills needed to deliver a professional, first-class activity session."

Luke Gaskins
Head of Hotel Concepts, TUI

"I can wholeheartedly recommend In2action both as a first class adventure activity and childcare provider and also as a provider of excellent service training which goes above and beyond that of competitors. They are great to do business with and a lot of fun.”

Ed Pyke
Simpson Travel Operations Director

“In2action listened perfectly to our requirements, building a bespoke solution to what we needed. Our delegates all commented on how much they enjoyed the session, and how valuable they found the experience. We wouldn’t hesitate to recommend In2action to any company looking for customer experience training.”

Abbie Pearce
Leisure and Activities Manager, Parkdean Resorts

“In2action designed and delivered a range of training packages to support us with our culture change. The training has received fantastic feedback from the teams at all levels and we have seen the results through a change in behaviour and customer feedback across the board.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

"We have engaged In2action in a variety of training projects, and from the very first session I attended with the training team, I was completely inspired by the passion, enthusiasm and drive they have for engaging colleagues and transforming our people."

Charlotte Straker
Business Support Officer, Active Northumberland

“After the training, there was a buzz throughout the teams, colleagues encouraging other colleagues to attend the training. We've also started to see meaningful changes in communication between customers and colleagues. We can't thank In2action enough for sharing their knowledge on Customer Service.”

We have worked with...

Center Parcs

In2action has been instrumental in the activity provision and training journey of Center Parcs for over a decade, imparting knowledge and skills in activity concepts, design, delivery, and customer service.

Learn more

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