In2action specialise in working with businesses to design, train, and audit their Christmas experience to drive increased footfall, boost sales, and deliver outstanding customer experiences.
We work with you to capture your vision and customer demographic, before designing a festive journey that is both magical and memorable. Our support can also include providing bespoke products such as personalised teddy bears, branded bags, festive craft packs, reindeer food, and more to enhance your offering.
From developing detailed character blueprints to training your team in confidence and authenticity, we ensure every Santa, Elf, and festive persona truly brings the magic of Christmas to life. Finally, our mystery shopper and audit visits ensure your experience not only meets expectations but exceeds them.
Duration
Max participants
per session
Max participants
face-to-face
Max participants
distance learning
Experience Design
We begin by understanding your vision, budget, and customer base. Our creative team of planners, designers, actors, and innovators then bring your ideas to life, blending imagination with strategy. Every detail is designed to feel thoughtful, cohesive, and uniquely yours.
Character Blueprints
Our innovative character blueprints provide a clear, easy-to-follow guide for each seasonal role—Santa, Elves, Reindeer, or even characters unique to your venue. These blueprints cover:
Transformative Staff Training
Excellence is not a skill—it’s an attitude. Our trainers specialise in building the confidence and authenticity of your festive performers, ensuring Elves, Santas, and themed staff create unforgettable guest interactions. Training focuses on:
Mystery Shopping & Audits
Our expert team will assess your Christmas experience through the eyes of your customers. Mystery shopper and audit visits identify both highlights and areas for improvement, ensuring your festive delivery is consistently magical, seamless, and brand-aligned.
At In2action, we’ve worked with businesses across the UK and worldwide to deliver exceptional themed training, activity services, and immersive experiences. Our team combines creativity with commercial know-how to design programmes that drive results for your business.
From crafting magical character blueprints to delivering transformative staff training and conducting professional audits, we ensure your Christmas experience is seamless, engaging, and profitable.
Partner with us this holiday season to spread cheer, boost your business, and make every festive moment count.
Our services are ideal for businesses running festive attractions, grottos, retail and hospitality venues, or any organisation looking to boost customer engagement, sales, and satisfaction during the holiday season.
Character blueprints outline everything your festive performers need to succeed, including tone of voice, gestures, props, interactive activities, and suggested phrases. They provide a clear guide to ensure Santa, Elves, or other themed roles are brought to life consistently and authentically.
Our training is hands-on, interactive, and tailored to your business. We focus on building confidence, performance skills, and authenticity in festive characters, ensuring your team can deliver magical and memorable guest experiences.
Yes! We can supply a wide range of products to enhance your Christmas offering, such as personalised teddy bears, bauble-making kits, craft packs, reindeer food, branded bags, and more. These add-ons help create immersive and engaging moments for your guests.
Mystery shopper and audit visits allow us to experience your Christmas attraction exactly as your customers would. This helps us highlight strengths, identify areas for improvement, and ensure your festive delivery is consistent with your brand values and customer expectations.
Absolutely. Every element from experience design to training and auditing is bespoke. We work with your budget, brand values, and customer demographic to ensure the Christmas experience is magical, commercially effective, and uniquely yours.