Bespoke programme & concept design

We build in your company values at every stage of design, each proposal is unique, developed specifically to fit the brand, business needs and ambitions. As a team of creatives, operators, planners, trainers, activity instructors and childcare experts we know how to develop innovative activity designs that will support the creation of the precious experiences that customers come back for.

The design phase

can consist of one or all of the following:

Concept Design

Concept Design

Whether creating a brand-new concept or a refresh, In2action delivers concept innovation to match your brand, guest profile and resources. We will immerse into your brand vision to define concept cornerstones and create an experience framework unique to your establishment. In2action creates conceptual experience pathways that are totally on point for your guest profile. Our innovative concepts fit seamlessly with your environment, guest dynamic and concept aspirations. We deliver conceptual designs to delight your guests and take your business where you want it to be.

Programme Design

Programme Design

In2action are experts in designing activity programmes to match customer profiles and elevate guest experiences.

We deep dive into your organisation to understand your vision and map out guest programmes to optimise available resources, such as staff, equipment, environment, themes, and facilities.

In2action will also present design options and identify any programme gaps or opportunities for exciting new activity development.

We deliver outstanding guest programmes, tailored to your brand and catering for your customer profile, across different ages, interests, abilities, and themes.

Activity Development

Activity Development

In2action understands how important every activity experience is to you and your guests. We create, design, and deliver exceptional activities tailored to suit guest profiles, ages, interests, and abilities. Whether looking for new and bespoke activities or wishing to enhance an old favourite, In2action helps you make that difference. Our creative team are experts in tailoring activities to match your environment, brand values, budgets, and core themes. We collaborate with you to design, create, train, and deliver individual activities, or to develop full guest programmes.

Training Programmes

Training Programmes

In2action excels in designing and delivering bespoke, transformational Training Programmes around the world. Our experienced team can explore your training provision and recommend how to proceed, whatever the scale, scope, and geography of your business. We can adapt our popular training modules to match your requirements or create bespoke content and courses to meet your organisations’ specific needs. Our delivery team will immerse into your company to prepare for training, ensuring we are 100% on point for your business, reflecting the values, language, and expectations of your organisation.

Operating and Safety Systems

Operating and Safety Systems

With over 20 years of worldwide operational experience behind us, In2action are experts in establishing and reviewing staff, guest and activity operations for hotels, businesses, and leisure venues around the globe. We have consistently achieved outstanding safety records and exceptional guest satisfaction scores, delivering childcare facilities, kid’s clubs, off-ground adventure courses and multi-activity programmes. Our operating and safety systems are designed to establish safe practices, whilst our monitoring and auditing systems promote consistent performance and provide intervention options where required.

Auditing Systems

Auditing Systems

Our vast operational experience means In2action understand Activity Services must be delivered safely and to a standard of excellence. Our ‘Mystery Shopper’ visits highlight highs and lows in any activity operation. In2action’s Auditing Systems are designed to review venues and organisations providing activity services. We present constructive feedback and make recommendations across all aspects of your operation. Audits can include staff training, staff delivery, guest interaction, activity equipment and environment, operating procedures, equipment storage and maintenance. We provide a comprehensive report and make recommendations for future action required.

Staff / Customer Journey

Staff / Customer Journey

A true understanding of the experiential journey you provide is crucial. In2action dive into your staff and customer journeys to provide impact reports, feedback, and development proposals. We map out the perfect journey, then inject targeted points of action to create the best possible real-life experiences. Actions may include staff training, guest information, communication, improved venues, varied programmes, etc... The example list is endless, but this process enables you to pinpoint and implement changes, big or small, that impact on the staff and customer journeys you provide.

Digital Options Support Programme

Digital Options Support Programme

We shake things up, while staying true to your business offer and identity.
We shake things up, while staying true to your business offer and identity.
We shake things up, while staying true to your business offer and identity.
We’re creative and multi-skilled

Build a world of fantasy

Our creative team of activity programme designers have 15 years experience in creating fantastical make-believe stories and plots which run through activity experiences for children. This adds that extra bit of excitement ensures the experience is truly unique and one to remember.

Pick n’ mix activities

Our skill set and expertise is diverse, we can deliver over 100 activities and counting. We find ways to creatively use the space you have available to deliver activities suitable for your audience with a unique twist. From mindful activities to adrenaline fuelled extreme sports, you name it and we can probably deliver it, with the confidence and enthusiasm your customers expect.

What our clients say.

View case studies
Luke Gaskins
Head of Hotel Concepts, TUI

"I can wholeheartedly recommend In2action both as a first class adventure activity and childcare provider and also as a provider of excellent service training which goes above and beyond that of competitors. They are great to do business with and a lot of fun.”

Helen Bacon
People & Culture Director, Forest Holidays

“In2action have been professional, conceptual and imaginative in the design phase of the project and they inspired, enthused, empathised and challenged in varying degrees, depending on the individuals when training our teams, in all a fantastic experience from start to finish with In2action.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

“We have worked closely with In2action for over a decade and the quality and consistency of their work cannot be matched. I wouldn’t hesitate to recommend In2action and we look forward to many more years collaborating on training projects.”

Paul Hardingham
Strategic Development Director, Hoseasons

"We've worked extremely closely with the In2action team over the last five years, and the partnership has been instrumental in developing, launching and implementing our GO Active Breaks programme."

Abbie Pearce
Leisure and Activities Manager, Parkdean Resorts

“In2action designed and delivered a range of training packages to support us with our culture change. The training has received fantastic feedback from the teams at all levels and we have seen the results through a change in behaviour and customer feedback across the board.”

Sandy Gibbons
Operations Director, Canvas Holidays

"In2action has transformed our children's and family activity provision. They've worked in partnership with us to develop a product, which has become an integral part of the Canvas Holidays experience. It's great to be associated with such an enthusiastic and vibrant company."

Ed Pyke
Simpson Travel Operations Director

“In2action listened perfectly to our requirements, building a bespoke solution to what we needed. Our delegates all commented on how much they enjoyed the session, and how valuable they found the experience. We wouldn’t hesitate to recommend In2action to any company looking for customer experience training.”

Simpson Travel

In2action designed a bespoke programme of activities to suit the Simpson Travel clientele and provided in-resort training workshops for employees to ensure every customers experience was exceptional.

Learn more

Stay in touch.

Sign up to our newsletter, to hear about our latest projects, and opportunities with In2action.